Collin Street Bakery9:41 AM
Enjoy 10% off our baked goods 🍰 — plus a free e-book
Email marketing agency — inbox-first
Most agencies write good emails. We make sure they land.
The Email World builds lifecycle campaigns and flows for e-commerce and DTC brands — backed by deliverability expertise that keeps you out of the spam folder and in front of customers.
CS
2H
2 Hounds DesignYesterday
Can we play again? 🎾 Come back and save
FT
FitTrackTue
Get 10% off — start your health journey today
PY
Pyle USAMon
Take 5% off your order to turn the volume up
Email programs built for
Collin Street Bakery2 Hounds DesignPyle USA
FitTrack1ThriveDecocrated
Limited CreationHowToHomeLeisureShop Direct
Services
The full lifecycle, handled.
01
Strategy & Audits
A full map of your lifecycle — welcome, browse and cart abandonment, post-purchase, win-back — and a clear read on what's currently costing you revenue.
02
Campaigns & Flows
Automated flows and one-off campaigns built in Klaviyo, from welcome series and retention offers to seasonal promotions.
03
Deliverability
Authentication, list hygiene, and sender reputation monitoring — so the emails you send actually reach the inbox.
04
Design & Templates
Reusable, on-brand master templates built for fast turnaround across campaigns, not one-off designs you rebuild every time.
The difference
Deliverability isn't an afterthought here. It's the starting point.
A beautifully designed campaign is worth nothing sitting in a spam folder. Before we write a word of copy, we make sure the infrastructure underneath it is set up to be trusted.
- ✓ Domain authentication — SPF, DKIM, and DMARC set up and monitored, not just switched on once.
- ✓ List hygiene — regularly cleaning unengaged and invalid addresses before they drag down your sender reputation.
- ✓ Inbox placement — tracking where your emails actually land, not just whether they were "sent."
Where the work mattersInbox placement
Authenticated & warmed → Primary inboxCold & unverified → Spam
Sender authenticationSPF · DKIM · DMARC
List healthCleaned & segmented
Reputation monitoringOngoing
Selected work
Real campaigns, real brands.
Welcome flowRetail
Collin Street Bakery
Rebuilt the welcome flow for a 125-year-old fruitcake brand, pairing a discount offer with a branded storytelling e-book to drive first purchase — plus a reusable seasonal campaign template.
Win-backPet retail
2 Hounds Design
A warm, brand-aligned welcome email and a playful win-back campaign, using free-shipping incentives and on-brand copy to bring lapsed customers back.
Welcome seriesElectronics
Pyle USA
A two-part welcome series pairing a personalized discount code with curated product picks, then shifting to Instagram social proof to build trust.
RetentionHealth tech
FitTrack
Welcome and retention campaigns for a smart-scale brand, leaning on accuracy stats, press mentions, and social proof to convert quickly.
CampaignHome
1Thrive
A recurring "Product of the Month" format spotlighting a hero product, combining social proof, styling inspiration, and cross-sell blocks.
Evergreen templateSubscription box
Decocrated
An always-on evergreen template with a countdown timer, community CTA, blog integration, and seasonal box highlights.
Welcome flowScent / lifestyle
Limited Creation
A vibrant welcome flow for a wax-melt brand, setting expectations and driving first purchase with a buy-5-get-2-free hook.
NewsletterHome improvement
HowToHome
A post-giveaway confirmation email that transitions smoothly into podcast and blog storytelling plus partner promotions.
Promo templateOutdoor / camping
LeisureShop Direct
A single scrollable promotional template combining hero banners, product bundles, category navigation, and manufacturer highlights.
Process
How an engagement runs.
01
Audit
Review current flows, deliverability health, and list hygiene to find what's already leaking revenue.
02
Strategy
Map the full lifecycle and prioritize the flows and campaigns with the highest impact first.
03
Build
Design and build inside your ESP, with QA across devices and inbox providers before anything sends.
04
Optimize
Monitor performance and inbox placement monthly, and iterate on what the data shows.
Email deliverability specialist
Vladimir Bosheski
Founder & Email Strategist, The Email World
Vladimir has spent 8+ years working across agency and in-house email teams, focused on lifecycle strategy and deliverability. He's built welcome flows, retention campaigns, and reusable templates for brands across e-commerce, health tech, home, and pet retail — with a particular focus on the part most agencies skip: making sure the emails actually reach the inbox.
40+Brands represented
100+Campaigns & templates
8+Years experience
Get in touch
Let's get your emails into the inbox.
Book a free strategy call — we'll look at your current flows and deliverability health, and tell you exactly where the opportunity is.
- ✓ A straight read on what's working and what isn't
- ✓ No lock-in, no generic audit template
- ✓ A response within one business day