Djordje Matovic
Account Strategist
Email marketing agency, inbox-first
Most agencies write good emails. We make sure they land.
The Email World builds lifecycle campaigns and flows for e-commerce and DTC brands, backed by deliverability expertise that keeps you out of the spam folder and in front of customers.
- 40+ brands represented
- 100+ campaigns & templates shipped
- 8+ years in email & deliverability
CBCollin Street Bakery9:41 AMEnjoy 10% off our baked goods, plus a free e-book
2H2 Hounds DesignYesterdayCan we play again? Come back and save
FTFitTrackTueGet 10% off, start your health journey today
PYPyle USAMonTake 5% off your order to turn the volume up
Email programs built for
Collin Street Bakery2 Hounds DesignPyle USAFitTrack1ThriveDecocratedLimited CreationHowToHomeLeisureShop Direct
Services
The full service lifecycle, handled.
01
Strategy & Audits
A full map of your lifecycle: welcome, browse and cart abandonment, post-purchase, and win-back, plus a clear read on what is currently costing you revenue.
02
Campaigns & Flows
Automated flows and one-off campaigns built in Klaviyo, from welcome series and retention offers to seasonal promotions.
03
Deliverability
Authentication, list hygiene, and sender reputation monitoring, so the emails you send actually reach the inbox.
04
Design & Templates
Reusable, on-brand master templates built for fast turnaround across campaigns, not one-off designs you rebuild every time.
The difference
Deliverability isn't an afterthought here. It's the starting point.
A beautifully designed campaign is worth nothing sitting in a spam folder. Before we write a word of copy, we make sure the infrastructure underneath it is set up to be trusted.
- Domain authentication: SPF, DKIM, and DMARC set up and monitored, not just switched on once.
- List hygiene: regularly cleaning unengaged and invalid addresses before they drag down your sender reputation.
- Inbox placement: tracking where your emails actually land, not just whether they were sent.
Where the math mattersInbox placement
Authenticated & warmed: Primary inboxCold & unverified: Spam
Sender authenticationSPF · DKIM · DMARC
List healthCleaned & segmented
Reputation monitoringOngoing
Selected work
Real campaigns, real brands.
Collin Street Bakery
Rebuilt the welcome flow for a 125-year-old fruitcake brand, pairing a discount offer with a branded storytelling e-book to drive first purchase, plus a reusable seasonal campaign template.
2 Hounds Design
A warm, brand-aligned welcome email and a playful win-back campaign, using free-shipping incentives and on-brand copy to bring lapsed customers back.
Pyle USA
A two-part welcome series pairing a personalized discount code with curated product picks, then shifting to Instagram social proof to build trust.
FitTrack
Welcome and retention campaigns for a smart-scale brand, leaning on accuracy stats, press mentions, and social proof to convert quickly.
1Thrive
A recurring Product of the Month format spotlighting a hero product, combining social proof, styling inspiration, and cross-sell blocks.
Decocrated
An always-on evergreen template with a countdown timer, community CTA, blog integration, and seasonal box highlights.
Limited Creation
A vibrant welcome flow for a wax-melt brand, setting expectations and driving first purchase with a buy-5-get-2-free hook.
HowToHome
A post-giveaway confirmation email that transitions smoothly into podcast and blog storytelling plus partner promotions.
LeisureShop Direct
A single scrollable promotional template combining hero banners, product bundles, category navigation, and manufacturer highlights.
Process
How an engagement runs.
01
Audit
Review current flows, deliverability health, and list hygiene to find what is already leaking revenue.
02
Strategy
Map the full lifecycle and prioritize the flows and campaigns with the highest impact first.
03
Build
Design and build inside your ESP, with QA across devices and inbox providers before anything sends.
04
Optimize
Monitor performance and inbox placement monthly, and iterate on what the data shows.
Team
Meet the team.
The people who plan, build, and ship your email program.
Ana Fekete
Senior Account Manager
Milos Gavric
Account Manager
Marija Mihajlov
Account Manager
Jovana Milenkovic
QA & Tech Specialist
Nina Piperski
Email Design Lead
Mihailo Jankovic
Graphic & Email Designer
Founders
Email deliverability specialist
Vladimir Bosheski
Founder & Email Strategist, The Email World
Vladimir has spent 8+ years working across agency and in-house email teams, focused on lifecycle strategy and deliverability. He has built welcome flows, retention campaigns, and reusable templates for brands across e-commerce, health tech, home, and pet retail, with a particular focus on the part most agencies skip: making sure the emails actually reach the inbox.
40+Brands represented
100+Campaigns & templates
8+Years experience
Email automation & development
Stevan Stevanovic
Co-Founder & Technical Lead, The Email World
Stevan moved into email in 2020 from a 15-year career in combat sports, and brought the same habit with him: find the weakness, fix it, ship. He has worked across US and EU teams as a campaign specialist, QA lead, automation specialist, and full-stack developer, building Klaviyo flows, Make and n8n automations, and the tooling behind them. He owns the technical half of every engagement: the builds, the integrations, and the systems the strategy runs on.
10+Teams & agencies
100+Flows & automations
6+Years experience
Get in touch
Let's get your emails into the inbox.
Book a free strategy call. We will look at your current flows and deliverability health, and tell you exactly where the opportunity is.
- A straight read on what is working and what isn't
- No lock-in, no generic audit template
- A response within one business day